7 Comments

This was a really well-written, thoughtful piece! I am wondering if, while talking about food propaganda through social media, maybe we could actually see oat milk consumption itself as a result of entire food groups being demonised on social media, as you discuss. While there are certainly some people who drink oat-milk because they are lactose intolerant, a vast majority probably drink it because it is "plant-based," posed as a more "cleaner" (i.e. less sinful) alternative to real dairy. In my eyes, I saw the rise of oat milk as a direct result in the rise of media output about animal products being inherently bad for the environment and our bodies. I myself didn't drink cow's milk for ten years (even though, it turns out, my body thrives on it) because the wellness social media made me think that alternatives like almond and coconut were healthier and that real milk was somehow bad. Since then I have learned so much about animal products and how beneficial they are for the body, and how they are not straight-up the cause of climate change, or something. I just find it really interesting, as you point out, to question the information we see out there, and listen to our bodies--and research--above what we see on someone's post.

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thank you for this long, thought out response! I agree that social media trends are always influencing people's choices, including dairy. I know when I started off on Instagram in 2014 veganism was very, very prominent on the app. Although I do admire vegans for their ethical choices, and I try myself to limit animal-based products for this reason, I do agree that it somehow shifted away from it's original ethos to something like "cleaner," which definitely impacts people's perception.

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Oct 26, 2022·edited Oct 26, 2022

You missed one huge point, about how abusive it is to the animals. They are treated like dogsh*t and abused in small pens with no light and are sick and depressed.

That is not how I want to eat and nourish my body, from the dead flesh and puss of suffering animals. I just think we know better now, and this is what primarily drives the plant based alternatives. For me and so many others, it’s about animal abuse.

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I love this article. The amount of bogus claims on a broad range of foods is just nuts. Influencers have found the cheat button on how to grow their audience: be pretty and aspirational, make wild and controversial claims (especially warnings because fear gets the attention) and then sit back and count the money. The level of sensationalism is insane. I get lectured all the time about soy milk and I'm like GTFO. The Koreans and Japanese have been eating soy for like centuries now. Anyway I love this and look forward to reading more from you! Oat milk FTW.

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thank you so much for this comment! soy is another one that often gets so wrongly vilified. it's tough because once people hear it once, they seem to never forget it, even if it's disproven.

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deletedOct 27, 2022Liked by Carina Wolff
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I grew up drinking soy milk too, and I am fine!! lol

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🤣 ☠️☠️

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